Broadcast Television
In the twenty five years that we have been involved in broadcast television we have seen a lot of changes: the evolution of lifestyle programming and speciality channels being the most significant.
When we finally got the chance to create our first series (Cottage Life Television) there really wasn’t a business model for us to fit into so we adapted our own. For several years we bought the broadcast time and sold the commercial time to sponsors and advertisers. As the Cottage Life brand was first and foremost a magazine we had the opportunity to package television and magazine ads. As Cottage Life grew into a consumer show and radio show we were able to sell broader advertising strategies to our growing list of loyal sponsors. Cottage Life Television spawned three more series, a handful of specials and videos.
Our series and specials have been about food, interior design, gardening, outdoor adventure, water sports and family. Every project was multi-platform (print, online, consumer show, digital signage and in one instance radio).
Series:
Cottage Life Television
Cottage Life+Style
Summer’s Best
World of Wakeboarding
Arctic Diary
Expedition Notebook
Specials/Documentaries:
Polar Grail
Wakestock Bala
Cottage Life Christmas
Cottage Life Gardens
Commercials:
Kraft
Tim-BR Mart